A host of claims, conjectures and sweeping generalizations have been made as to the future of mobile marketing, social commerce, daily deals, hyperlocal content and who the heck is using Google+. What can we expect for 2012?
Feels like everything.
Food Online: Restaurant dining and cooking will continue to digitize according to the LA Times, with Scoutmob and Foodspotting helping diners peruse digital daily specials.
The Washington Post predicts growing use of your location to serve relevant offers and advertising. Consumers will receive real world benefits for opening the Scoutmob app or checking in on Foursquare, not that we don’t appreciate earning a badge or two.
At the BIA/Kelsey Interactive Local Media conference last month, Scoutmob co-founder Michael Tavani joined folks from CBS, Thrillist and Belo Corp to discuss the future of the deal space. The way they see it evolving: quality, exclusivity and use of location data.